![]() ![]() They marketed these pants aggressively with hilariously “relatable” commercials like this one:Įven if Jerry hated these commercials, which at the time were very unique, they worked. The denim behemoth, Levi’s, notices a gap in the menswear market, and they decide to fill in the area between jeans and suits with their new line of khaki pants called Dockers. The idea of “casual Friday” has started to spread to the rest of the week. Offices are more casual than ever, and many men are wearing jeans, shorts or even t-shirts to work. star Tom Selleck famously wore Hawaiian shirts on and off the setįast forward to the 1990s. cities – goes to show that men really just want to be comfortable, and most men aren’t very comfortable wearing a suit and tie. The fact that it caught on so quickly and gained so much momentum, even though it started in the most remote American state – thousands of miles from most major U.S. In short, a Hawaiian manufacturing association invented a novel custom of wearing casual clothing on Fridays, which paved the way for casual Fridays and business casual dress, in general. A collection of aloha shirts inside a Tori Richard store (an aloha clothing brand founded in 1956) It was invented by the Hawaiian Fashion Guild to sell more aloha clothing (i.e., Hawaiian shirts). Like many holidays and social traditions, Aloha Friday was basically a marketing scheme. Things began changing when the Hawaiian custom of Aloha Friday started to make its way across the Pacific, spreading east to California and winning over young working professionals who were tired of “dressing up” every single day of the week. If you were going to the office, you were most likely dressed in a full suit and tie. Today’s “Sunday’s best” was everyday office wear in the 1950s. Casual wear was only worn at home during evenings and weekends. Up until the early 1960s, men didn’t wear casual clothing to the office, even on Fridays. If you look at the entire history of menswear in Western civilizations, business casual is a relatively new concept. If you want to really master the business casual look, read on… A Brief History of the Business Casual Dress Code Stick with these rules, and you’ll be good to go. No jeans (unless you manager gives the OK).Too Long, Didn’t ReadĪt a minimum, here’s what you need to know: It’s like when the invitation to your cousin’s wedding says the dress code is Summer Beach Semi-Formal Casual Cocktail Attire…īut fear not! If you read this guide to the end (or even just skim through it), you’ll have a clear understanding of what to wear in business casual environments. Most of these outfits would be appropriate in most business casual workplaces It leaves a lot of room for interpretation, and different offices will interpret it differently. Unlike stricter dress codes like black tie, business casual is very loosely defined. How do we actually define this dress code? Are there actual rules, or a list of DOs and DON’Ts that we should follow? But at least it makes getting dressed relatively straightforward.īusiness casual, on the other hand, is just…confusing. Sure, a suit and tie might not be the most comfortable outfit. After all, a full suit and tie isn’t exactly the most comfortable outfit, especially during warmer seasons.īut this shift has also left many men scratching their heads and wondering, “What should I wear to work today?” Gone are the days when men are required to wear a suit and tie to work every day. Most modern day workplaces are loosening up their dress codes. A Brief History of the Business Casual Dress Code. ![]()
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